Tuesday, August 4, 2026
Retail margin is the whole business
Sold eleven pieces at the studio open day for more than the entire Kadıköy order netted. Wholesale is a treadmill dressed as growth.
What this connects to
- You now think differently· 7 months apart
Wholesale is the only way to scale this
The earlier thought treats volume as the route to a real business; this one treats the same volume as the thing destroying the margin. The position has reversed.
- This grew out of that· 3 months apart
The Kadıköy order nearly finished me
The exhaustion in May is the evidence this thought finally draws a conclusion from.
- You keep returning to this· 8 months apart
Am I pricing the glazing time at all?
Pricing has come back four times since January without ever being settled.